Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for [...]

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by [...]

Packed with step-by-step instructions and color photos, "The Complete Idiot's Guide(R) to Making Metal Jewelry" explains essential techniques -- soldering, smithing, stamping, hammering, casting, riveting, and wiring. Readers will learn how to work with easily obtainable but beautiful metals while m[...]

Nancy C. Lee surveys what we can know of the history of lament in ancient Israel and its environment as well as the eclipse of the lament form in early Christianity. Lyrics of Lament also explores the surprising employment of lament forms in the contemporary world; In situations of distress, injusti[...]

Seventeen-year-old Catherine Morland craves the romantic life of a storybook heroine. When a chance to visit Bath beckons, she is sure she will find the hero of her dreams. But the inexperienced Catherine soon falls prey to a conniving sister and brother. Will her common sense eventually rescue her,[...]

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with[...]